Promoting a product has always been a challenge for companies, other than creating the product itself. Because besides giving the society a better option, companies also aim to convince their target market to purchase the product, to earn a profit. For this, many methods have been made over the past decades. One of which that is most effective is through the distribution of promotional items. A great type of item would be a promotional umbrella.

A Promotional Umbrella is an umbrella with the brand or company logo printed on it. Since this item is not only used during the rainy season but also during the days when the heat is scorching, an umbrella will never be out of line. This advantage is what a promotional umbrella seeks to improve. With the benefits of protecting one’s self from natural occurrences, this umbrella also aims to instill the brand on the user, thereby increasing his awareness and convincing him to purchase the brand over the others.

Not only for distribution but have Promotional Merchandise also served the purpose of an incentive given to the employees of the company itself. To inspire better performance and company loyalty among the people who work under the company’s name, promotional items, such as corporate umbrellas, may be distributed evenly inside the working space. And because, as stated above, this type of item is often used, the circle of influence projected by the printed brand or logo increases as the item is utilized by each receiver.

As for the design, one may go from simple to a more intricate one. With the main purpose of attracting the target market into buying the product due to increased awareness, the design can be anything which suits the market to where the promotional umbrellas will be distributed.