Promotional umbrellas are one of the leading choices for companies around the world who are looking for new and innovative ways to improve brand visibility and market their company on a daily basis.

There are a number of very important factors you need to take into consideration when it comes to choosing promotional umbrellas, ensuring that you make the right selection that is going to appeal to your target customers and ensure that they make use of the item now and in the future.

Umbrellas are used in a variety of situations. You get rain umbrellas for those wet and miserable days, there are beach umbrellas which can be used next to the pool, at a picnic or when the family goes to the beach on a warm summers day and then there are sports umbrellas, such as golf umbrellas, which will appeal to your sporting customers or avid golfers.

With so many options to choose from, making a decision on which promotional umbrella type to choose can be daunting on its own. Which do you choose? How do you know you are making the right decision? Are umbrellas the best marketing tool for your business moving forward?

The first thing you have to remember when it comes to promotional umbrellas is branding opportunities. Umbrellas are not small items, such as a coffee mug, therefore you can put your logo bigger and ensure it is noticed at all times. If you are struggling with type, then maybe choose a selection and give your customers a choice on which one they are most likely to use.

The best way to know which promotional umbrella to choose is to identify who you are going to give the items to. Knowing your customer base and knowing what is most likely to appeal to them can help you make the best decision moving forward. You will find your younger audience may benefit from the rain or beach umbrella, while your older clients or professional clients may prefer a golf umbrella.

The benefit of these items is that they are useful and depending on your location and climate, you will find that your clients will promote your company daily without realizing that they are actually helping you achieve success. Every time they open up the umbrella, whether at the beach, on the golf course or in the street, they are promoting your brand.

It is important when you choose promotional umbrellas that you work with your corporate colors. Speak to the specialist company and let them come up with some ideas. You want your logo to be visible, but the umbrella should still incorporate your colors at all times.

You will also want to focus on the quality of the products. Remember you are handing these to your clients and the same way you focused on your business cards and stationery to ensure the best quality, you have to do the same with your promotional gifts. The last thing you want is for your customers to use the promotional umbrella on a few occasions and it falls apart.

You will also want to pay some attention to the price. You may have a few suppliers in mind and this is a good opportunity to review each one and then compare them against each other. If you can find the same high-quality umbrellas at all of them and they all offer the same high-quality printing solutions, then the price can be your deciding factor, ensuring that you stay within your budget.